Our Team

Bibianna Cheung

Creative Director

Bibianna "Bibi" Cheung is a master of improvisation. Throw her into any design and production project and she expertly conjures great products. Her personable and enthusiastic style is legendary at Asimi Art. Trained in London, the jewelry design and manufacture capital of the world, Bibi shares her deep experience in one of the most competitive jewelry markets in the world. Bibi brings a passion for design and technical and on trend expertise, and allows us to produce top class products  for our clients.

Bibi was trained at Sir John Cass in London from 1989 and graduated her Master of Art in Applied and Visual Culture in Jewellery at 1996. For over 25 years, Bibi has had strong technical, commercial and management experience in jewelry design, production, training and marketing

Master of Arts - Applied Art and Visual Culture, Branding, High Jewellery Design and Manufacture
London Guildhall University (Sir John Cass)
1994 – 1996

Postgraduate Certificate with Distinction - Silversmithing, Jewellery & Allied Crafts, Branding, High Jewellery Design and Manufacture
London Guildhall University (Sir John Cass)
1994 – 1995

Extended study – Silversmithing, Jewellery & Allied Crafts, Diamond Mounting (Metal Work), Fine Jewellery Design, Precious Stone Setting & Hand Engraving
London Guildhall University (Sir John Cass)
1992 – 1994

First Prize - Fine Jewellery Design and Craftsmanship
1996 - British Jewellers’ Association (BJA)

First Prize - Fine Jewellery Design and Craftsmanship
1996 - The Worshipful Company of Goldsmiths

First Prize - Andrew Diamonds Design Award
1995 - Judged by De Beers Diamond International

First Prize - Corum watch bracelet design
1995 - Saunders and Shepherd’s

Second Prize - Fine Jewellery Design
1995 - David Morris Awards

1994 De Beers Diamond Engagement Ring Collection, sponsored by Boodle & Dunthorne
1994 - De Beers Diamonds International

Winning piece toured in a national exhibition in the UK,and were finally exhibited at Liberty's of Regent Street, London.

First Prize - Fine Jewellery Design
1994 - David Morris

First Prize - Fine Jewellery Design and Craftsmanship
1994 - The Worshipful Company of Goldsmiths

First Prize - Pearl Jewellery Design
1994 - Jerwood Foundation

Second Prize - CORUM watch bracelet design competition
1994 - Saunders & Shepherd's

Invited and attended a "Celebratory dinner to mark 125th anniversary of Saunders & Shepherd", at Goldsmith’s Hall, London.

Second Prize - Craftsmanship in Diamond Mounting
1994 - David Morris

Second Prize - Hand Engraving in Sterling Silver
1994 - Jerwood Foundation

Two designs selected for Swarovski Designers Scribble Book 1994
1994 - Daniel Swarovski

Michael Affatato

R&D Director

Michael strives to bring the most advanced production equipment and ideas to the jewellery industry on an international scope. He has worked in collaborations with many distinguished brands, doing R&D work and providing equipment and production processes with companies such as Pandora, David Yurman, Tiffany, Swarovski, Disney, Warner Bros., Marvel Comics and DC Comics.

Besides working professionally as a gemologist and product developer, he has consulted and actively donated equipment to enrich the learning environments of several esteemed design institutions:


  • Supplied and developed equipment for Fashion Institute of Technology (New York, USA) and George Brown College (Ontario, Canada)
  • Consulted for GIA in their CAD/CAM education programmes
  • Guest lectured at Rhode Island School of Design (RISD).

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Katerina Spinos

Marketing, Art and Stylist Manager

As our in-house word wizard, Kat leads with her passion for literature and the arts.  She can effortlessly couple words and pictures to created a product story. She takes charge of our online presence and image, delivering our latest news to the public. It is this knowledge that she gained, together with an eye for detail, that she truly understands what our clients need. She refines each project with lasting visual impact. Deeply influenced by her experience in luxury goods and metalworking environments, her role extends to CAD/CAM technology, including 3D laser scanning and rapid prototyping.

She is the winner of L’Ecole Van Cleef & Arpels Legacy Program 2016 in Paris.

Harris Spinos

Photographer and Technical Manager

Harris’s background crosses over CAD/CAM and photography and is a major asset for us in the commercial world, through his keen ability to articulate visual matter. With an ability to seek out the interesting details in any situation, he puts anyone at ease in front of the camera. His bright spark and enthusiasm makes him a delight to work with clients.

Get in Touch

info@asimiart.com               Hong Kong: +852 97122181